By Nethru Limited (www.nethru.com)
Storytelling: put audience in the experience and feel the emotion along the story.
Besides useful features, a good product also needs to fit user’s emotional need. When you look carefully at the brands of products you meet everyday, they all give you different sense of feelings, such as what feeling do you have when you think about Google and Microsoft, and what about McDonald’s or Coca Cola. The brand can make you feel it’s joyful, it’s precious, or professional. It’s not just about the feature, like bag is durable, or the shoes are comfortable. The feeling of the audience actually plays an important role.